I’m a versatile marketing leader, creative head and brand building professional with a proven track record of scaling businesses and brand awareness. I’ve developed and executed small and large campaigns, regionally as well as internationally, and always exceeded expectations in terms of visibility, reach, and impressions.
In marketing it’s all about providing the right message for the right consumer at the right time and in the right place. My nose for storytelling and my ability to emphasize with target groups has never let me down: by leveraging products, athletes and key moments equally I managed to inspire and engage with consumers and significantly increase brand awareness for the brands I was working for.
A broad range of experiences within the international sports industry, working in various marketing positions for agencies, clubs and sporting goods suppliers, has made me an expertise in sports marketing and brand building.
I’m a curious traveler with an affinity for storytelling, who’s always looking for extraordinary ideas and solutions to provide for maximum results.
Good is never good enough.
Short vita
2020 - 2022
Head of Marketing / Marketing Director VfL Wolfsburg – Wolfsburg, Germany