about me

Hi, I'm Verena!

I’m a versatile marketing leader, creative head and brand building professional with a proven track record of scaling businesses and brand awareness. I’ve developed and executed small and large campaigns, regionally as well as internationally, and always exceeded expectations in terms of visibility, reach, and impressions.

In marketing it’s all about providing the right message for the right consumer at the right time and in the right place. My nose for storytelling and my ability to emphasize with target groups has never let me down: by leveraging products, athletes and key moments equally I managed to inspire and engage with consumers and significantly increase brand awareness for the brands I was working for.

A broad range of experiences within the international sports industry, working in various marketing positions for agencies, clubs and sporting goods suppliers, has made me an expertise in sports marketing and brand building.

I’m a curious traveler with an affinity for storytelling, who’s always looking for extraordinary ideas and solutions to provide for maximum results. 

Good is never good enough.

Short vita

2020 - 2022

Head of Marketing / Marketing Director
VfL Wolfsburg – Wolfsburg, Germany

Brand Marketing, CI/CD, E-Sports, Corporate Communications, CSR

2019

General Manager
Dakhla Spirit Kite Camp – Dakhla, Western Sahara

Overall responsibility for kite hotel and camp

2015 - 2019

Head of Marketing 
Under Armour Germany – Munich, Germany

Brand Marketing, Sports Mareting and PR for Austria & Switzerland

2013 - 2015

Marketing Project Manager
Odlo International – Hünenberg, Switzerland

Brand & Trade Marketing

2007 - 2013

Various Marketing Positions
HEAD Sport – Kennelbach, Austria

Product Management, Online Media Management, Social Media Management, Marketing & Communications

2005 - 2007

Marketing & Sales
IMG / International Management Group – Munich, Germany

Marketing & Sales for German football club TSV 1860 München