Under Armour & Lindsey Vonn – PR Event

Under Armour x Lindsey Vonn “I WILL” What? PR event Why?Increase brand awareness by leveraging Under Armour athlete Lindsey Vonn during the Alpine Ski World Championships in St. Moritz, Switzerland When? February 2017 Who? 30 selected media and influencers from Germany, Austria and Switzerland Prior to the World Championships 2017, Lindsey Vonn reached out to […]

Under Armour X Marcel Hirscher – Olympics

Under Armour x Marcel Hirscher 2018 Winter Olympics Campaign – „Every turn makes you stronger“ What?On- and offline campaign before and during the Winter Olympics 2018 Why? Leverage Under Armour athlete Marcel Hirscher during a key moment When? September 2017 – February 2018 Under Armour wanted to launch a campaign featuring alpine ski star and […]

VfL Wolfsburg x Chattanooga FC

VfL Wolfsburg x Chattanooga FC Partnership extension What?Social media campaign + pr stunt Why? Increasing awareness and visibility for VfL Wolfsburg When?April 2021 Four years after starting a cooperation with Chattanooga FC, VfL Wolfsburg decided to extend the ongoing partnership, taking it to the next level. Additional to the initial partnership VfL Wolfsburg was going […]

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Race To Zero

Race To Zero „Grün. Mehr als unsere Farbe.“  / “Green. More than a color.” What?Social Media Campaign Why? Increasing awareness for VfL Wolfsburg “net-zero by 2025”-goal When? November 2020 In fall 2020 VfL Wolfsburg became the first top-flight European football club to officially commit to the Unite Nation’s “Race To Zero” initiative. The club’s goal: […]

VfL Wolfsburg Kit Launch 2021/22

VfL Wolfsburg Kit Launch 2021/22 „Wolfsburg schiebt Nachtschicht“ / Wolfsburg working the night shift“ What? On- and offline campaign Why? Kit reveal for the 2021/22 Bundesliga season When?May 2021 One of the seasonal (non-directly sports related) highlights for every club and fan is the annual kit release: How are the dresses gonna look like next […]

Under Armour & Marcel Hirscher – PR Event

Under Armour x Marcel Hirscher “Talent alone is not enough. The key to success is hard work.” What? PR event Why?Leverage Under Armour athlete Marcel Hirscher to increase brand awareness When? September 2018 Who? 25 selected media from Germany, Austria and Switzerland For the first time ever Marcel Hirscher  – 8x Overall World Cup winner […]